Privacy Policy | Hard Rock Hotel & Casino Sioux City

Privacy Policy

Sioux City Entertainment, Inc. (“SCE”) has prepared this privacy statement (“Statement”) to inform you of the privacy principles that govern (the “Website”). SCE has a strong commitment to providing excellent service to all of our customers and visitors of our website, including respecting your concerns about privacy. We understand that you may have questions about how this website collects and uses the information that you provide to us.

I. Browsing

II. Information We Collect and How We Use It

III. Disclosure of Information to Third Parties

IV. Emails about Special Offers and Promotions and Opt-­‐Out

V. Other Sites

VI. Changes to this Privacy Policy

I. Browsing

This website does not collect personally identifiable information when you browse this website unless you voluntarily and knowingly provide it to us. This means that we will not know your name, your email address, or any other personally identifiable information  just because you browse the website unless you access the website from a link in an email that we sent.  If you access the website from an email link from us, we will know who you are based on the information you previously supplied to us.

In addition, when you request a page from our website, our servers log the information provided in the HTTP request header including the IP number, the time of the request, the URL of your request and other information that is provided in the HTTP header. We collect the HTTP request header information in order to make our Website function correctly and provide you the functionality that you see on this Website. We also use this information to personalize content presented to you, better understand how visitors use our Website and how we can better tune it, its contents, and functionality to meet your needs.

II. Information We Collect and How We Use It

We will only ask you to supply us with personally identifiable information (such as your full name, email address, mailing address, of telephone number) if you voluntarily sign up to receive information from us (such as newsletters, or e-­‐mail alerts) or voluntarily contact us with a request to contact you (such as use of the “contact us” page, or establish a Web user profile with us).

After personally identifiable information is voluntarily provided to us, it is stored using commercially reasonable security measures.

We will use the information you provide to us for the specific purposes for which you provided the information, as stated at the time of collection. The following are some other ways in which we may use our information to administer our business and provide you with the products and services you request:

to notify you about promotions and special offers regarding products and services provided by us or our affiliates or other associated third parties;

  • to improve the products and services we provide you and develop new products and services;
  • to improve our website;
  • to track your use of our website for our internal market research;
  • to ask for your participation in our internal market research;
  • to generate aggregate statistical studies;
  • to contact you in response to your inquiries, comments and suggestions;
  • to protect and defend our rights or property or enforce our agreements with you;
  • to contact you otherwise when necessary; and
  • otherwise with your consent or as permitted or required by law.

REMARKETING: SCE Partners uses remarketing tracking cookies and conversion pixels from vendors such as Google, Facebook, Twitter, Instagram and LinkedIn to present special offers to you for our products or services over the Google Content Network and via social networks.  This means you may see an ad for one of our products or services as a result of visiting our website.  In addition, SCE Partners uses custom audiences based on emails of subscribers and customers. This allows us to present special offers for our products and services to you via Facebook.  However, your personally identifiable information is not used by any remarketing service other than to present you special offers from us.

III. Disclosure of Information to Third Parties

As permitted by law, we may share the information we collect from and about you with third parties.

We may share personally identifiable information with HRHH IP, LLC and its affiliates (collectively the “Trademark Licensor”), which licenses to SCE the “Hard Rock Hotel” and “Hard Rock Casino” trademarks. Trademark Licensor may contact you as part of a Trademark Licensor’s promotional program, loyalty program or other marketing programs related to Trademark Licensor or its affiliates. SCE alone, and not the Trademark Licensor, is responsible for the content and administration of this Website.

We may transfer or provide a copy of your personal information to non-­‐affiliated third parties in connection with an acquisition,  merger, restructuring, sale, reorganization or other transfer involving any of our properties or all or any portion of our business.

We may also disclose your personal information to third parties for the following purposes:

  • as required by law or regulation;
  • to comply with legal, regulatory or administrative requirements of any governmental authorities, including but not limited to gaming regulators;
  • to comply with a court order, subpoena, search warrant or other valid legal process;
  • in connection with any legal action, claim or dispute, including but not limited to the collection of debts; and
  • for the protection of persons or property.

Except as disclosed  in this Statement, we do not share, rent, or sell personally identifiable information you have given us to any third party without your permission. We will disclose your personally identifiable information when required by law, subpoena or other legal process or in good faith belief that such action is necessary to investigate or protect against possible illegal or harmful activities.

We may share non-­‐personal aggregate, or summary, information regarding its customers with partners or other third parties, but we do not sell or share any information at the individual customer level.

IV. Emails about Special Offers and Promotions and Opt–Out

It is our intention to only send you email communications that we feel may be of interest to you and that you want to receive. We may use third party email service providers to send emails. Any such providers will be prohibited from using your email address for any purpose other than to send SCE-­‐related email.

We provide you the ability to unsubscribe from all marketing communications at any time. Every time you receive an email, you will be provided the choice to opt-­‐out of future emails by following the instructions provided in the email.

V. Other Sites

SCE is only responsible for the privacy statement and content of this Website. We are not responsible for the privacy practices or the use of cookies on websites that you have accessed this Website from and to other websites that you may access from this Website.

VI. Privacy Policy

By using our Website, you agree to let us collect and use information per the guidelines of this Statement. In the future, we may need to change this Statement; we will post changes on this page and note the effective date so that you are always aware of what information we collect and how we use it. If we decide to change our privacy  practices, all changes will be made here and the effective date will be posted so that you will always know what information we gather, how we might use personally identifiable information and whether we will disclose it to anyone. This Statement, which is currently in effect, was  last updated on March 21, 2018.

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